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 Home :: Showcase :: Case Studies :: MI Car GuyMI Car Guy Situation: MI Car Guy is devoted to helping Michigan residents avoid the stress that shopping for a new or used car often entails. MI Car Guys finds clients the vehicle of their choice at the best possible price by searching for the vehicle and negotiating with local dealers on the customer’s behalf. A MI Car Guy representative then delivers the car or truck to the client’s home or office and demonstrates their new vehicle’s features. Motor City worked with MI Car Guy to build the new company a website to develop a successful online marketing campaign. Objectives:
To help the new online company get off to the best possible start, Motor City Interactive designed and built them a smart, easy-to-use website (http://www.micarguy.com/). Additionally, Motor City worked to draw customers to the MI Car Guy website through the use of innovative marketing strategies, including the launch of an effective email marketing campaign as well as the creation of microsites about the automotive sales industry that will lead potential customers to the MI Car Guy website. Results: The new website was launched in July of 2008, so measurable results are not provided however, the first email campaign provided three new clients for the company! |