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:: :: :: KissAutoAuction.com

KISS Auto Auction

Situation:
KISSAutoAuction.com represents the first Internet site dedicated to serving the used auto industry in Michigan. KISS, an acronym for Keep It Simple, Sir! Wanted to provide Michigan dealers with another fast, easy-to-use, affordable means to wholesale vehicles and to find particular units for which their shoppers are searching. The Internet is the wave for the future and KISS needed a powerful secure website.

Objectives:

Create a password-protected, secure website
Allow dealers to browse and bid for specific models
Allow dealers to present their inventory for other dealers to consider for purchase
Bring the Michigan Dealers together and build long-lasting relationships

Solution:
Motor City Interactive designed a completely digital, secure password-protected website for KISSAutoAuction.com (http://kissautoauction.com/). The KISS website allows dealers to move the auction to the digital world, allowing them to keep the cars on their dealership lots until they are officially sold. The website profiles each car, and then puts it up for auction in a manner that is similar to eBay. MCI leverages the best technology, including tools such as RSS feeds and text messaging to make commerce quicker ad simpler.

Results:
Since the launch of the site KissAutoAuction.com has seen a 100% increase in customers to over 300 and the site now boasts 8000 cars in the database.

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