Motor City Interactive | everything is interactive

:: :: :: Giguere Homes

Giguere Homes

Situation:
Giguere Homes is a builder of upscale yet affordable homes in Michigan that endeavor to adhere to the individualized taste of clients. The builder also offers a variety of attractive neighborhoods in which to build, including cozy single-family communities and maintenance-free condominiums. Giguere Homes sought Motor City Interactive’s expertise in interactive online marketing to redesign their website and develop an email campaign that would meet their objectives.

Objectives:

Update their existing site to take advantage of some of today’s technologies
Build awareness and drive current customers to the website
Implement an email strategy to increase awareness amongst the target consumer group

Solution:
Motor City Interactive aided Giguere Homes first by redesigning their website (http://www.giguerehomes.com/). Motor City Interactive recommended targeting the company’s customer base by email communications. These email campaigns were designed to spark the interest of consumers and thereby increase traffic to Giguere’s website by promoting the quality, comfort and beauty of the company’s homes and condominiums.

Results:
The new website was launched in Q1 2008 and has shown a 25% lift in traffic in the same quarter last year. Email Communication has generated nearly a 15% response rate to their spring marketing offerings, generating sales in a tough economy.

Home | About Us | Services | Showcase | Contacts