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Dealer Auto Part Sales

Situation:
Dealer Auto Parts is a Ford Authorized Distributor of Genuine Motorcraft parts, the largest of its kind in Southeastern Michigan. Dealer Auto Parts needed a new secure website where customers could order parts and products online and search through inventories.

Objectives:
  • Build a new website that allows customers to search for specific units
  • Build a document that allows Dealer Auto Parts to place their inventory online
  • Increase online sales and awareness
Solution:
Motor City Interactive designed a simple website for Dealer Auto Part Sales (http://www.dealerautopartssales.com/). There new website allows customers to search through 1 million dollars of inventory and search for specific units. Customers can now have a secure online account, which gives them the power to order online parts and receive specials. Motor City Interactive also creates monthly newsletters and monthly promotional campaigns.

Results:
A simple site by design allows customers to order parts online with ease which has helped increase orders by 12 percent over last year while decreasing errors from the previous method.


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